L'OFFICIEL HAUTE COUTURE BLENDING

L’OFFICIEL, which celebrated its 100th anniversary last year, is no stranger to covering the leading couturiers du jour. From Jean Patou in 1921 to Christian Dior in 1947, the pages of L’OFFICIEL marked the lauded debuts of couturiers during the craft’s heyday, before the worldwide adoption of pret-a-porter. Many of these designers had the power to disrupt the status quo by creating new silhouettes, as did Poiret in the ’20s and as Dior’s “New Look” did in the late ’40s.

Today, ALE MAM is arguably the modern couturier of the digital space, using technology not only to shock but also to create sustainable wares that will never be produced in the traditional sense.

As L’OFFICIEL embarks upon the next hundred years and our foray into the latest fashion frontier—the Metaverse—we created a capsule collection in collaboration with ALE MAM, looking to our illustrious past in order to design for the future. By selecting the first-ever looks to be published on our pages from the top traditional couturiers—from names you know like Patou, Vionnet, Worth, and Dior—and by working with ALE MAM’s creators and technology, we’ve blended the fashion of the past into a digital-first novelty, seen through the lens of what modern women want to wear today. Here’s a first look at L’OFFICIEL’s digital couture, and the archival images that inspired it. Wear this to the next party in your Metaverse of choice.

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